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· UNITED STATES · US:BKNG ·

Booking

$148.13
-1.5% today
-27.0% 1Y
$111.3bn · Travel Services
Get the deep research · $99
Earnings release (predicted) in 3 days · 3 Nov 2026
RESEARCH ON THIS COMPANY

We have researched Booking. The verdict, the fair value and the argument behind them are available to Premium members.

A PrimerIQ deep dive is a full research report on the company and everything around it — not a summary of one annual report. It covers:

  • the filings
  • the competitors
  • the news
  • the wider industry
  • the economy it sits in
  • the regulatory backdrop
  • a full model and a fair value with sensitivities

You get a bear, base and bull case with the assumptions behind each, the price we think it is worth, and the specific things that would break the thesis.

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ASK ABOUT BOOKING

Put a question to the analyst and get an answer grounded in this company's own filings and our research — "what breaks the thesis?", "how much of profit goes to interest?"

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Financial statements Reported in USD

Financials

Annual financial statements as reported, going back as far as the data allows.

Units: $millions unless noted
Trend · the chart follows the statement you pick
Income statement
$m202020212022202320242025TTM2026E
Source: company annual reports
Balance sheet
$m202020212022202320242025TTM2026E
Source: company annual reports
Cash flow
$m202020212022202320242025TTM2026E
Source: company annual reports
Profitability & returns
202020212022202320242025TTM2026E
Computed from the statements aboveE = PrimerIQ estimate
Insider dealing & ownership

Insiders

Who bought and sold, at what price, and how much of their own holding it was — from SEC Form 4, UK PDMR and EEA MAR Article 19 notifications, with each insider's last-reported position and disclosed major holders.

⚠
FLASH THESIS — NOT A DEEP DIVE

A fast, high-level read of the filings and the sector — deliberately thin to surface ideas cheaply. Deep research has NOT been performed. Many ideas look great in flash, but deep dives often uncover thesis-breaking details that flash reads have missed. Please run a full deep dive before any investment decision.

Valuation

Booking — the full valuation model

This company has been valued on Reinvestment-consistent DCF, with a year-by-year forecast, the cost of capital built up from the risk-free rate, a bear/base/bull scenario set and a sensitivity grid. The fair value and the scenario range are on the Overview; the workings behind them — every driver, rate and sensitivity — are Premium.

Public comps (how the market prices the nearest comparable businesses)

The 6 investable Travel Services industry peers closest in size, largest first. Market caps are shown in USD so the set compares like with like; the multiples are currency-neutral. The median is taken across the PEERS only — it is what this company is being compared to — and per column, over the peers that actually report each measure.

CompanyMkt cap (USD)P/EEV/FCFOp marginDiv yield
Booking BKNG$111.3bn18.1×12.0×32.9%1.2%
Airbnb ABNB$99.0bn34.0×20.5×20.8%0.0%
Royal Caribbean RCL$85.1bn19.0×82.9×27.4%1.0%
Royal Caribbean Cruises RCL$82.2bn18.0×—27.6%1.1%
Carnival CCL$38.8bn12.0×19.4×16.0%0.5%
Viking VIK$38.7bn32.3×26.2×23.1%0.0%
Carnival CCL$34.2bn10.6×17.9×41.2%0.6%
Peer median$60.5bn18.5×20.5×25.2%0.6%

A comparable set says what the market is paying for similar businesses today, not what any of them is worth. It is a cross-check on the model above, not a substitute for it.

Deep research

No deep research yet for Booking

A full deep-dive (business, moat, risks, valuation and scenarios) hasn't been generated for this company yet.

Primary sources · raw filings · company announcements

News & Filings

Source documents straight from the database — click to read the raw filing or release — beside the issuer's own releases and dated events, newest first. Our read on what matters lives in Recent developments.

Filings & source documents
AR
2026 Proxy Statement and Annual Report of 2026, PDF file
AnnualCompany IR · 2026 FY
Open in viewer →
DECK
Presentation (opens in new window)
PresentationCompany IR · 2026 Q4
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DOC
Booking Health Announces Medical Records Review, Specialist Second Opinions and Treatment Coordination for Pancreatic Cancer Patients Seeking Care in Germany
OtherCompany IR · 2026-10-15
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DOC
Booking Holdings Launches Vayo with Planned $100M Investment - Booking Holdings
OtherCompany IR · 2026-10-14
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DOC
Booking Holdings to Webcast Third Quarter 2026 Financial Results on November 3 - Booking Holdings
OtherCompany IR · 2026-10-06
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DOC
Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference - Booking Holdings
OtherCompany IR · 2026-08-26
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DOC
Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference
OtherCompany IR · 2026-08-26
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Q
Quarterly report Q2 2026
QuarterlyCompany IR · 2026 Q2 · published 2026-08-04
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ER
Booking Holdings Reports Second Quarter 2026 Financial Results August 4, 2026
CurrentCompany IR · 2026 Q2 · published 2026-08-04
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Q
10-Q Q2 FY2026 (quarter ended 2026-06-30)
QuarterlyCompany IR · 2026 Q2 · published 2026-08-04
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ER
Earnings release (8-K item 2.02) Q2 FY2026 — filed 2026-08-04
CurrentCompany IR · 2026 Q2 · published 2026-08-04
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8-K
Current report (8-K)
CurrentFiled 2026-08-04 · period 2026-08-04
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DOC
Booking Holdings to Make Second Quarter 2026 Earnings Press Release Available on Company’s Investor Relations Website on August 4
OtherCompany IR · 2026-08-03
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DOC
Booking Holdings to Webcast Second Quarter 2026 Financial Results on August 4
OtherCompany IR · 2026-07-07
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DOC
Transcript of Q2 2026, PDF file
OtherCompany IR · 2026 Q2
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DECK
Quarterly Earnings Presentation of Q2 2026, PDF file
PresentationCompany IR · 2026 Q2
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8-K
Current report (8-K)
CurrentFiled 2026-06-02 · period 2026-06-02
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DOC
Booking Holdings Unifies Global Advertising Solutions with Introduction of BKNG Ads
OtherCompany IR · 2026-05-21
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8-K
Current report (8-K)
CurrentFiled 2026-05-11 · period 2026-05-05
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8-K
Current report (8-K)
CurrentFiled 2026-05-07 · period 2026-05-05
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DOC
Booking Holdings Inc. to Present at the J.P. Morgan Global Technology, Media and Communications Conference
OtherCompany IR · 2026-05-05
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Q
10-Q Q1 FY2026 (quarter ended 2026-03-31)
QuarterlyCompany IR · 2026 Q1 · published 2026-04-28
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DOC
Booking Holdings Reports First Quarter 2026 Financial Results
OtherCompany IR · 2026-04-28
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ER
Earnings release (8-K item 2.02) Q1 FY2026 — filed 2026-04-28
CurrentCompany IR · 2026 Q1 · published 2026-04-28
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DECK
Investor Presentation (April 2026)
PresentationCompany IR · 2026 Q1 · published 2026-04-28
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Q
Quarterly report Q1 2026
QuarterlyCompany IR · 2026 Q1 · published 2026-04-28
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DECK
Presentation (opens in new window)
PresentationCompany IR · 2026 Q1 · published 2026-04-28
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DECK
Quarterly Earnings Presentation of Q1 2026 Report, (opens in new window)
PresentationCompany IR · 2026 Q1 · published 2026-04-28
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8-K
Current report (8-K)
CurrentFiled 2026-04-28 · period 2026-04-28
Open in viewer →
DOC
Booking Holdings to Make First Quarter 2026 Earnings Press Release Available on Company’s Investor Relations Website on April 28
OtherCompany IR · 2026-04-27
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DEF 14A
Proxy statement
ProxyFiled 2026-04-21 · period 2026-06-02
Open in viewer →
8-K
Current report (8-K)
CurrentFiled 2026-04-02 · period 2026-04-02
Open in viewer →
8-K
Current report (8-K)
CurrentFiled 2026-04-02 · period 2026-04-02
Open in viewer →
8-K
Current report (8-K)
CurrentFiled 2026-04-01 · period 2026-04-01
Open in viewer →
DOC
Q1 (opens in new window)
OtherCompany IR · 2026 Q1
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DOC
Q1 2026 Booking Holdings Earnings Conference Call
OtherCompany IR · 2026 Q1
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8-K
Current report (8-K)
CurrentFiled 2026-02-18 · period 2026-02-18
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AV
Webcast of Q2 2026, Online link
WebcastCompany IR · 2026
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DOC
Press Release of Q2 2026, PDF file
OtherCompany IR · 2026
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AV
Watch Booking Holdings reports strong demand as industry evolves August 6, 2026 CEO, Glenn Fogel
WebcastCompany IR · 2026
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🔒
178 more filings, 2002–2025
Archive16 earlier years on file
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Company announcements
Investor calendar · earnings & events

Calendar

Upcoming and recent investor events — results, AGM, dividend and ex-dividend dates — from the company's own investor calendar.

Listings · this company across markets

Listings

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ListingExchangeTickerCurrencyPriceType
Technical analysis · price action & momentum

Technicals

Interactive price chart with the common technical-analysis overlays and indicators — moving averages, Bollinger Bands, volume, RSI and MACD — plus an at-a-glance momentum summary. Use the chart's own toolbar to add or remove studies, change timeframe, or search a different listing.

A note on method: PrimerIQ's research is built bottom-up from the filings — what a business earns and what it's worth. The charts below read price history, not the business; we include them because many investors want them, not because they drive our valuation. Treat them as one lens among several.

Momentum summaryMomentum35
3-month return-23.1%
6-month return-12.5%
1-year return-26.6%
vs 52-week high-32.2%
vs 50-day MA-13.5%
vs 200-day MA-16.1%
volume vs base-0.5%

Relative strength percentile: 29 vs market, 38 vs industry. Momentum rank is a 0–100 percentile across 39,548 companies — one lens, not a valuation signal.

Charts and technical data by TradingView. Not investment advice.

Not on your plan

Earnings calls

The webcast audio itself, transcribed in full, with the structural signals the transcript text alone loses — how scripted rather than spontaneous the language is, where management hesitated longest, and which answers were most hedged.

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