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· GERMANY · XETRA:BOSS ·

Hugo Boss

€38.39
+0.5% today
+3.2% 1Y
€2.6bn · Apparel Manufacturing
Get the deep research · $99
RESEARCH ON THIS COMPANY

We have researched Hugo Boss. The verdict, the fair value and the argument behind them are available to Premium members.

A PrimerIQ deep dive is a full research report on the company and everything around it — not a summary of one annual report. It covers:

  • the filings
  • the competitors
  • the news
  • the wider industry
  • the economy it sits in
  • the regulatory backdrop
  • a full model and a fair value with sensitivities

You get a bear, base and bull case with the assumptions behind each, the price we think it is worth, and the specific things that would break the thesis.

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ASK ABOUT HUGO BOSS

Put a question to the analyst and get an answer grounded in this company's own filings and our research — "what breaks the thesis?", "how much of profit goes to interest?"

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Financial statements Reported in EUR

Financials

Annual financial statements as reported, going back as far as the data allows.

Units: €millions unless noted
Trend · the chart follows the statement you pick
Income statement
$m202020212022202320242025TTM2026E
Source: company annual reports
Balance sheet
$m202020212022202320242025TTM2026E
Source: company annual reports
Cash flow
$m202020212022202320242025TTM2026E
Source: company annual reports
Profitability & returns
202020212022202320242025TTM2026E
Computed from the statements aboveE = PrimerIQ estimate
Insider dealing & ownership

Insiders

Who bought and sold, at what price, and how much of their own holding it was — from SEC Form 4, UK PDMR and EEA MAR Article 19 notifications, with each insider's last-reported position and disclosed major holders.

⚠
FLASH THESIS — NOT A DEEP DIVE

A fast, high-level read of the filings and the sector — deliberately thin to surface ideas cheaply. Deep research has NOT been performed. Many ideas look great in flash, but deep dives often uncover thesis-breaking details that flash reads have missed. Please run a full deep dive before any investment decision.

Valuation

Hugo Boss — the full valuation model

This company has been valued on EV / EBITDA multiple, Reinvestment-consistent DCF, with a year-by-year forecast, the cost of capital built up from the risk-free rate, a bear/base/bull scenario set and a sensitivity grid. The fair value and the scenario range are on the Overview; the workings behind them — every driver, rate and sensitivity — are Premium.

Public comps (how the market prices the nearest comparable businesses)

The 6 investable Apparel Manufacturing industry peers closest in size, largest first. Market caps are shown in USD so the set compares like with like; the multiples are currency-neutral. The median is taken across the PEERS only — it is what this company is being compared to — and per column, over the peers that actually report each measure.

CompanyMkt cap (USD)P/EEV/FCFP/BROICOp marginDiv yield
ERMENEGILDO ZEG.DL -0001 ZGN$3.7bn33.5×13.9×3.2×6.4%7.3%0.9%
Columbia Sportswear COLM$3.6bn14.6×15.5×2.2×18.9%8.7%1.8%
Eclat Textile 1476$3.1bn15.1×13.6×3.4×23.9%20.5%4.6%
Hugo Boss BOSS$2.9bn12.2×6.1×1.7×10.6%8.4%3.6%
BIEM.L .FDLKK Garment 002832$2.4bn26.2×199.9×3.0×11.7%16.5%1.9%
Zhejiang Semir Garment 002563$2.4bn16.0×14.6×1.4×15.8%10.7%8.5%
Youngone 111770$2.2bn5.4×13.7×0.72×13.1%12.7%3.0%
Peer median$2.7bn15.6×14.3×2.6×14.5%11.7%2.4%

A comparable set says what the market is paying for similar businesses today, not what any of them is worth. It is a cross-check on the model above, not a substitute for it.

Deep research

No deep research yet for Hugo Boss

A full deep-dive (business, moat, risks, valuation and scenarios) hasn't been generated for this company yet.

Primary sources · raw filings · company announcements

News & Filings

Source documents straight from the database — click to read the raw filing or release — beside the issuer's own releases and dated events, newest first. Our read on what matters lives in Recent developments.

Filings & source documents
DOC
Pressemitteilungen
OtherCompany IR · 2026 FY
Open in viewer →
DOC
VERÖFFENTLICHUNG DER ERGEBNISSE DES DRITTEN QUARTALS 2026
OtherCompany IR · 2026 FY
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ER
Release
CurrentCompany IR · 2026 FY · published 2026-11-09
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ER
Meldung
CurrentCompany IR · 2026 FY · published 2026-11-09
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DOC
Transcript
OtherCompany IR · 2026 · published 2026-11-03
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Q
Quarterly report 2026
QuarterlyCompany IR · 2026 · published 2026-11-03
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DECK
Präsentation (EN)
PresentationCompany IR · 2026 Q3 · published 2026-11-03
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Q
Quarterly report Q3 2026
QuarterlyCompany IR · 2026 Q3 · published 2026-11-03
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DOC
HUGO BOSS Group: HUGO BOSS UPDATES FULL-YEAR 2026 OUTLOOK
OtherCompany IR · 2026-11-03
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ER
Meldung
CurrentCompany IR · 2026 FY · published 2026-11-02
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DOC
HUGO BOSS Group: FROM SNOWY DAYS TO FESTIVE NIGHTS: BOSS SETS THE SCENE FOR HOLIDAY STYLE IN 2026
OtherCompany IR · 2026-11-02
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ER
Release
CurrentCompany IR · 2026 FY · published 2026-11-02
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DOC
HUGO BOSS Group: HUGO X ENTIRE STUDIOS: REDEFINING TAILORING WITH BOLD AMBITION
OtherCompany IR · 2026-10-21
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DOC
Total number of voting rights (Sec. 41 WpHG)
OtherCompany IR · 2026-10-07
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DOC
HUGO BOSS Group: BOSS BY BECKHAM: REIMAGINING THE BRITISH WINTER WARDROBE
OtherCompany IR · 2026-09-30
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DOC
HUGO BOSS beendet Aktienrückkaufprogramm (1. September 2026)
OtherCompany IR · 2026 FY · published 2026-09-01
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DOC
HUGO BOSS kündigt Start des Aktienrückkaufprogramms an (21. August 2026)
OtherCompany IR · 2026 FY · published 2026-08-21
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DOC
Pressemitteilung
OtherCompany IR · 2026 · published 2026-08-18
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DOC
Press Release
OtherCompany IR · 2026 FY · published 2026-08-18
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Q
Quarterly Statement Q2 2026
QuarterlyCompany IR · 2026 Q2 · published 2026-08-06
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DECK
Investor Meeting Präsentation (EN)
PresentationCompany IR · 2026 · published 2026-08-06
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DOC
Transcript
OtherCompany IR · 2026 · published 2026-08-04
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DOC
Pressemitteilung
OtherCompany IR · 2026 · published 2026-07-09
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DOC
Joint Reasoned Statement of HUGO BOSS AG
OtherCompany IR · 2026 · published 2026-07-09
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DOC
Press Release
OtherCompany IR · 2026 FY · published 2026-07-09
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HY
Halbjahresfinanzbericht 2026
InterimCompany IR · 2026 H1
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DOC
Frasers Group offer document
OtherCompany IR · 2026-06-25
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DOC
Pressemitteilung der HUGO BOSS AG zur Entscheidung zur Abgabe eines Übernahmeangebots
OtherCompany IR · 2026 · published 2026-06-10
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DOC
Press Release of HUGO BOSS AG regarding the Intention Statement
OtherCompany IR · 2026 · published 2026-06-10
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Q
Quarterly report Q1 2026
QuarterlyCompany IR · 2026 Q1 · published 2026-05-05
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DECK
Präsentation (EN)
PresentationCompany IR · 2026 Q1 · published 2026-05-05
Open in viewer →
DOC
Transcript
OtherCompany IR · 2026 · published 2026-05-05
Open in viewer →
ER
Pressemitteilung
CurrentCompany IR · 2026 FY · published 2026-03-10
Open in viewer →
DOC
Transcript
OtherCompany IR · 2026 FY · published 2026-03-10
Open in viewer →
DECK
Präsentation
PresentationCompany IR · 2026 FY · published 2026-03-10
Open in viewer →
ER
Press Release
CurrentCompany IR · 2026 FY · published 2026-03-10
Open in viewer →
DOC
HUGO BOSS kündigt Aktienrückkaufprogramm an (9. März 2026)
OtherCompany IR · 2026 FY · published 2026-03-09
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DECK
Präsentation (EN)
PresentationCompany IR · 2026
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DOC
HUGO BOSS Physical Climate Risk Mitigation Plan 2026
OtherCompany IR · 2026
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DOC
Intention Statement
OtherCompany IR · 2026
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🔒
265 more filings, 2004–2025
Archive21 earlier years on file
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Company announcements
Investor calendar · earnings & events

Calendar

Upcoming and recent investor events — results, AGM, dividend and ex-dividend dates — from the company's own investor calendar.

Listings · this company across markets

Listings

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ListingExchangeTickerCurrencyPriceType
Technical analysis · price action & momentum

Technicals

Interactive price chart with the common technical-analysis overlays and indicators — moving averages, Bollinger Bands, volume, RSI and MACD — plus an at-a-glance momentum summary. Use the chart's own toolbar to add or remove studies, change timeframe, or search a different listing.

A note on method: PrimerIQ's research is built bottom-up from the filings — what a business earns and what it's worth. The charts below read price history, not the business; we include them because many investors want them, not because they drive our valuation. Treat them as one lens among several.

Momentum summaryMomentum85
3-month return+0.8%
6-month return+6.6%
1-year return+2.9%
vs 52-week high-3.5%
vs 50-day MA+0.3%
vs 200-day MA+2.7%
volume vs base+25.1%

Relative strength percentile: 69 vs market, 70 vs industry. Momentum rank is a 0–100 percentile across 38,691 companies — one lens, not a valuation signal.

Charts and technical data by TradingView. Not investment advice.

Not on your plan

Earnings calls

The webcast audio itself, transcribed in full, with the structural signals the transcript text alone loses — how scripted rather than spontaneous the language is, where management hesitated longest, and which answers were most hedged.

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